Direct-sales Baby. We cut out the middle man, the dealer who usually gets up to 30% so you can imagine the savings. We use the same or superior materials than any of the top notch brands. We include nearly everything in the price and even if you don't want all the cool shit, you'll still pay it. We do have a few select powersellers that are located at the biggest DZs in the US or on the Interweb and that will offer you the same awesome price.